The Book
Cracking The Influence Code
Mastering Advanced Communication and Negotiation with NLP, Neuroscience, and Behavioural Economics
One field guide that brings NLP, neuroscience, and behavioural economics together, for anyone who has to move people — without manipulation. Built on thirty years in NLP and influence, and the book behind the keynotes.
Out now on Amazon Kindle, published 3 November 2026. Launch price US$1.99 until Thursday 3 December (usually US$9.99). Get it on Amazon Kindle →
What's Inside
Four parts. Thirty-two chapters. One repeatable system.
From the neuroscience of first impressions to the architecture of a win-win negotiation, the book moves from why people decide the way they do to how you can communicate with that machinery — ethically, and on purpose.
The Frameworks Inside
Six of the book's named, memorable frameworks — thirty-two in all — so the ideas survive contact with a busy week.
Contents
Thirty-two chapters, in four parts.
Before Part One
Chapter 1- 01My Story — The Power and Mystery of Communication
Under the hood of the human brain
Chapters 2–5- 02Your Influential Brain — Neuroscience Essentials
- 03The Hidden Currents — Why We’re Predictably Irrational
- 04The Overloaded Mind — Mastering Cognitive Load and Choice Architecture for Clear Influence
- 05The Levers of Persuasion — Cialdini’s Principles of Influence
The world of NLP
Chapters 6–10- 06The Art of Instant Connection — NLP Rapport Foundations
- 07Shaping Reality — NLP Anchoring and Framing
- 08The Chemistry of Connection — Building Trust with Oxytocin
- 09Mastering Your Inner Game — Emotional Triggers & Self-Regulation
- 10Whispers to the Mind — The Art of Hypnotic Language
Applied to the real world
Chapters 11–20- 11The Narrative Edge — Mastering the Art of Storytelling
- 12The Digital Agora — Persuasion in a Screen-Dominated World
- 13The Velvet Rope — Leveraging Scarcity & Exclusivity Ethically
- 14The Power of the Pack — Social Proof in Corporate Contexts
- 15The Dance of Give and Take — Reciprocity & Commitment Strategies
- 16The Weight of Wisdom — Authority and the Power of Expertise
- 17The Connection Catalyst — Liking & Similarity in Persuasion
- 18The Momentum of ‘Yes’ — Leveraging Consistency for Impact
- 19The Fear of Letting Go — Loss Aversion in Strategic Negotiations
- 20Beyond the Bargaining Table — Advanced Negotiation Psychology
Leadership
Chapters 21–32- 21Courageous Communication — Navigating Difficult Conversations
- 22From Friction to Fusion — Conflict Resolution with Integrity
- 23The Collective Mind — Influencing Groups, Building Consensus
- 24The Leader’s Compass — Ethical Persuasion in Action
- 25The Lighthouse in the Storm — Communicating Through Crisis & Change
- 26The Leader’s Micro-Moments — Embedding Influence into Daily Habits
- 27The Living Dialogue — Becoming a Continuous Communicator
- 28The Mastery Spiral — Your Roadmap to Lifelong Influence
- 29The Digital Ghost — Influence in the Age of AI and Algorithms
- 30The Global Matrix — Adapting Your Influence Across Cultures
- 31The Influencer’s Mirror — An Audit of Your Natural Style
- 32Bridging the Timeline — Influencing Across Generations
Who it's for
-
Leaders & executives
Anyone who has to move people without the lever of authority — and wants to do it ethically.
-
Sales & negotiation professionals
For whom a single insight into buyer psychology pays for the book a hundred times over.
-
Coaches, consultants & communicators
Who want the science beneath the soft skills, organised into frameworks they can teach.
Start Reading Free
Read the first two chapters before you buy.
Drop your email and the first two chapters land in your inbox: the Roneo tube, the ball and the moment a boy decided he would speak, then the neuroscience of what happens when one person moves another.
Thank you. Chapters 1 and 2 are on their way to your inbox.
Not there in a few minutes? Check your spam folder, or email david@crackingtheinfluencecode.co.za and David will send them.
That didn't go through. Please check the address and try again, or email david@crackingtheinfluencecode.co.za and David will send the chapters himself.