Privacy

Your information, and how we look after it

Last updated 27 October 2026

Who we are

This website is run by Watts Digital (Pty) Ltd, registration number 2019/146626/07, Plot 78 Mooiplaats, Boschkop, Pretoria, South Africa. Under the Protection of Personal Information Act (POPIA) we are the "responsible party" for the information you give us here.

Our Information Officer is David Watts. You can reach him at david@crackingtheinfluencecode.co.za about anything on this page.

What we collect, and why

• When you ask about a keynote or training: your name, email address, phone number (if you give it), organisation, event details, budget range and how you heard about David. We use it only to reply to you and to plan the event with you.
• When you ask for the free chapters: your email address, and whether you ticked the separate box for David's newsletter and follow-up emails, with the date and time. We use your address to send you the chapters. Only if you ticked the box do we send you anything else, and every one of those emails tells you how to stop them; one reply is enough.
• Analytics: if, and only if, you accept analytics cookies, Google Analytics records which pages are read, so we can see what is useful. Nothing is set until you accept, and you can change your mind at any time with Cookie settings at the bottom of every page.
• Security: our host keeps short technical logs (such as IP addresses) to protect the site from attack.

We do not sell your information, and we do not add you to anyone else's list.

Who else handles it

A few trusted services do work for us, under agreements that require them to protect your information:

• Cloudflare hosts and protects this website.
• Mailgun delivers the emails sent from our forms.
• Our contact system, run by Watts Digital and hosted with Vercel and Neon, keeps free-chapters sign-ups and the newsletter choice each person made.
• Google provides the analytics, only if you accept them.

Some of these services store or process information outside South Africa. Where they do, it is under the protections POPIA requires for cross-border transfers (section 72).

How long we keep it

Enquiries are kept for as long as we need them to respond, to deliver any work you book, and to meet our legal and tax record-keeping duties. Your email address for the free chapters, and the choice you made about the newsletter, are kept until you ask us to remove them, so that we can always show what you agreed to. If you unsubscribe, you stop receiving emails at once.

Your rights

You may ask to see the information we hold about you, have it corrected or deleted, object to how we use it, or withdraw your consent. Email david@crackingtheinfluencecode.co.za and we will respond within a reasonable time.

If you are not happy with how we have handled your information, you may complain to the Information Regulator of South Africa: inforegulator.org.za.

Changes

If we change how we use your information, we will update this page and the date at the top.